The digital garms All is meant to earn the simulation of 2K a reflection of life. Singh spent much of last season in what he describes as the"luxurious position" of having conversations with NBA players about the nba 2k20 mt designers which should go into the game. While Paul George plugged brands based in his new home of Los Angeles: Staple Pigeon and Diamond Supply leBron James place Singh onto Rhude. Kemba Walker suggested one of his brands: Ih Nom Uh Nit. And all that equipment will have a approach to be shown : this season, NBA 2K will begin showing the signature tube walks NBA players create in life. Paradoxically, seeing a participant wearing your equipment in a video game could be even more powerful than seeing the player wear it in real life:"I sent [Ih Nom Uh Nit designer] Chaz Jordan an image of Kemba Walker sporting his clothing and that I thought he was going to shout," Singh says.

This isn't as far-fetched as it seems: last year, 2K published a set of Travis Scott's Nikes--and, just like in real life, they turned into the simulation's most popular sellers. And while Singh likes the digital world provides fans a opportunity to purchase a pair of sneakers they could not in actuality, he could see a future in which these electronic shoe releases replicate the analog world's frenzied drops. "For certain collections [limited releases] may make sense and if it's something that's important to the fashion designers it's something we had considered," Singh says. "We do want to construct urgency"

I joke that in some point, the game may even have a digital version of a marketplace such as Goat or StockX. Singh does not miss a beat. "I certainly think that is something that's coming," he states. Design, whether or IRL, doesn't come cheap.Even a self-professed non-gamer such as Gibbs understands the appeal of earning a basketball game so fashion-heavy. "As tough as it might be for me to think," he begins,"I think that the players like seeing a more robust offering of equipment to get their avatars than just basketball clothes. It makes the sport experience seem more real."

Bridging real worlds and the sport , though, comes with its own complications. If you follow the world of 2K, then you may have discovered that Singh gets bombarded with Twitter, using NBA players messaging him about their clunky jumpshots or even too-low ratings. Now, he's already envisioning a mt prices 2k20 world where gamers complain to him about their wack matches. "With this whole fashion thing, I am convinced [players are] going to worry about what they're wearing," Singh says. The only question left is: Who will be the first player using a 99 style score?